Day 18 - Personal Branding

Today lecture was about “Personal Branding”. Mr Eranjan explained that process of selecting his/her first job and preparation process is depending on individual’s personal branding capability. Following are some topics discussed by Mr Eranjan during today’s lecture. 

What is personal branding?

According to Liar at (2005),

"Personal branding is, for some people, a description of the process whereby people and their careers are marketed as brands".

Before someone brands himself, first it should identify his/her strengths and weaknesses. Then Mr Eranjan told us to identify few of our strengths and weaknesses. Following are some strengths and weaknesses identified on myself,

Strengths	Weaknesses
·        Good communication skills. ·        Good with people. ·        Organized. ·        Positive thinking. ·        Responsible person.	·        Not a morning person. ·        Too much kind. ·        Too much spending. ·        Trust people instantly.

Then Mr Eranjan discussed how to market someone’s brand (Career). There are few ways of marketing such as

·Personality – attitude, artistic skills.  

·Networking / social groups – establishing contacts using social groups such as toastmaster, lion and rotaract Clubs etc.

·Presentation of oneself – For example having a personal website, blog and social network pages etc…

·Attire – dress professionally.

·CV – Document that includes personal details, qualifications and achievements.

After that Mr Eranjan concluded the session and also gave a home work to create our own brand logo.

Reflection of today's lecture

Today lecture was a successful one regarding evaluating ourselves. I was able to identify my strength and weaknesses in process of the lecture and also understood how important these factors when branding myself. I also figured out that, there are many ways I can brand myself. This process is really important because it affects preparation process of a job. Today lecture was an effective one because I learnt something new to myself and I hope today’s learning will come handy in the future. 

References

Lair, D, 2005. Marketization and the Recasting of the Professional Self. Management Communication Quarterly, [Online]. 18, 307–343. Available at: http://mcq.sagepub.com/content/18/3/307.abstract [Accessed 20 August 2012].